How To Increase In-Store Sales
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Item #: CBT019
Reg. Price: $89.99
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How to Lower Net Operating Costs (NOC) There are 4 strategies commonly used to reduce Net Operating Costs. Net Operating Costs is defined as what it costs an operation, in dollar terms, to sell a gallon of fuel. When the NOC is known, it can be compared to the actual blended fuel margins for the location. Strategies can then be developed to lower NOC, and increase profits. These strategies are covered in these 4 modules. • Increasing In-store sales – Methods used to increase in-store sales are explored. Ideas include tips on merchandising, marketing, promotions and suggestive selling. • Increasing In-Store Gross Margins – Tactics used to increase in-store gross margins are covered in detail. Tactics used to increase in-store margins include merchandising, marketing, vendor selection and inventory controls. • Reducing Operating Expenses – Methods used to control and reduce direct store operating expenses are explained. Writing labor budgets are covered in detail. A review of all controllable expenses is also included in this module. • Increasing Fuel Gallons Sold – Learn basic methods used to attract and retain fuel customers. This can be a challenge in today’s competitive environment Soliciting fleet accounts, creating loyalty programs, and increasing fuel customers by partnering with other businesses in the community are just o few of the strategies covered.

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