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Regardless of the size of the store, the category management process is essential to maximizing sales and profits. Having the right product mix on the shelf and in back room inventory is essential for the small operator in today’s economy. This workshop focuses on understanding category product mix in order to optimize your profits within the footprint of your store, whether large or small. Exercises will focus on determining and understanding sales per square foot as well as profit per square foot within major store categories. Current trending data is studied and used in exercises. This workshop will also highlight inventory management skills in order to reduce overstocking, under stocking and shrink. Lastly we will look at how these skills lead to more effective merchandising for the store.

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